VALORANT Masters Tokyo
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Redefining VCT creative with an all-new art and storytelling approach —
At the top of 2023, we decided we needed to rethink our overall VCT expression. 2022 was AWESOME, but we got a little too dark and edgy at times. With Masters Tokyo as my first Campaign of the year, I knew we had to mix things up. Past events typically relied on an edgy promo film to lead the way for our entire event expression. For this campaign I started with the art ( made a full blown single-issue manga out of it ) and built up from there. All under the guise of challenging our pros to RANK UP! at this critical juncture in the season of our sport.
You’re locked in,
The light is fleeting.
Drop the old strats,
Hit that new grind.
The untested, the wild, the unpredictable,
The tools of a dreamer.
In service of the goal,
Every episode, event, and match.
The drive behind the grind…
Don’t waste a second—
Rank Up
campaign team
Brand Lead
Katie Simpson
Creative Director
Eric Margusity
Art Director
Wu Lew
Producers
Lisa Liu
Ricardo Jimenez
Production
Shotopop
Features
Good Boy Creative
