VALORANT Masters Iceland
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
The first ever international tournament for the VCT and the tagline is Evolve or Die (?!) —
The VCT's foray into international events was a humble 8 team tournament with a tagline that challenged the pros to step the hell up. As we found our footing with the VCT, we re-engaged with our trusted partner Massive Assembly to find a story fitting of the moment. Spicy as it was, the community responded with praise and love for the work. Setting a standard that we would have to meet for years to come.
campaign team
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Tracy Fu
Producers
Jenna Cedicci
Tamara Henderson
Production
Massive Assembly
Features
Good Boy Creative
