The campaign wasn't just moody with the heady tagline approach, it was expressive, vibrant, and colorful. Our design language freshened up the edgy darkness of the previous campaign, while the music and lighting worked to create something memorable for our VCT audience. The expressive multi-language approach in the film was easy to translate to the event venue. Every on stage graphic was translated into multiple languages for broadcast, and would then flash between the various translations anytime there was a time-out, tech pause, etc.