VALORANT Masters Copenhagen
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Experimenting with living key art and pro representation —
As with many of our Masters campaigns, we pushed into experimental territories with the work. For the first time in VCT work, we brought our pros into the film for the first time, rendering the pro FNS as the lead. To top it off we created a living key art that represented the 12 teams of the event. Each day it was updated to reflect the movement of teams through the bracket, leaving one totem left standing.
campaign team
Brand Lead
Katie Simpson
Creative Director
Eric Margusity
Art Director
Tracy Fu
Producers
Sloane Delancer
Tamara Henderson
Ricardo Jimenez
Production
We Are Royale
Features
Good Boy Creative