For our promo film creative, we looked at nightmare scenarios that could occur in gameplay, and brought them to life through horror-ridden metaphors. • The pressure of expectations • Lack of info on your opponent • Time running out Paired with our live action creative, where we dug deep on an icelandic horror set, the pros brought to life the campaign in ways we could've only imagined to be possible. Ultimately the creative set a new standard for the VCT and how we can co-launch moments both for the sport and game.