VALORANT Masters Shanghai
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Expressing the thrill inside the action of every moment —
The second international event of the 2024 season took us to Shanghai, and nobody does it bigger than VCT CN. 18,000 Fans in the Grand Finals Weekend arena, and celebrations all across the city. We knew we had to go big, and the VALORANT Cinematic style was a space we had never played in before for the VCT. The tagline of "Thrill Unleashed" led us to a film and expression that brought the energy of a 1v5 retake to life in a super expressive campaign.
campaign team
Brand Lead
Katie Simpson
Creative Director
Eric Margusity
Art Director
Johnross Post
Producers
Sloane Delancer
Maya Ozasa
Ricardo Jimenez
Production
Massive Assembly
Features
Good Boy Creative