RANK UP! A VCT Manga

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Shotopop

Partner: Shotopop

Partner: Shotopop

An 81 page one-shot manga to pay homage to the culture, region, and moment of the 2023 season —

We made a manga? We made 30,000 copies of a manga?? We handed them out to fans, for free, every day of the tournament??? And we created an online reader with a bunch of different languages???? Yes. Honestly I'm still in shock this was something that I was able to do as part of my career. From story to storyboard to a $7,000 dollar proofing print shipped overnight from Japan, I collaborated with our multiple production partners hand-in-hand on creating a ( far-longer than expected ) one-shot manga for VALORANT Masters Tokyo.

"...I'm in Canada but am RANK UP's biggest fan. What do I do to get someone to ship me [RANK UP]"

I started with the idea of "What if we created 6 hero key arts" as our hero art expression for the event. But then, weaved a narrative between those key-arts, that would form the basis of a manga. Our story is of a fictional five-stack at VALORANT Masters, but due to their carelessness they find themselves on the verge of defeat. Taking the cue to RANK UP on the path to Champions, our five-stack pulls themselves together to create all-new strategies and take themselves all the way to the Grand Finals of VALORANT Masters. What's really cool about the manga, is while the heroes of the story are fictional, the characters and locations around them are the people and places of the event itself!

"...I'm in Canada but am RANK UP's biggest fan. What do I do to get someone to ship me [RANK UP]"

"...I'm in Canada but am RANK UP's biggest fan. What do I do to get someone to ship me [RANK UP]"

I started with the idea of "What if we created 6 hero key arts" as our hero art expression for the event. But then, weaved a narrative between those key-arts, that would form the basis of a manga. Our story is of a fictional five-stack at VALORANT Masters, but due to their carelessness they find themselves on the verge of defeat. Taking the cue to RANK UP on the path to Champions, our five-stack pulls themselves together to create all-new strategies and take themselves all the way to the Grand Finals of VALORANT Masters. What's really cool about the manga, is while the heroes of the story are fictional, the characters and locations around them are the people and places of the event itself!

I started with the idea of "What if we created 6 hero key arts" as our hero art expression for the event. But then, weaved a narrative between those key-arts, that would form the basis of a manga. Our story is of a fictional five-stack at VALORANT Masters, but due to their carelessness they find themselves on the verge of defeat. Taking the cue to RANK UP on the path to Champions, our five-stack pulls themselves together to create all-new strategies and take themselves all the way to the Grand Finals of VALORANT Masters. What's really cool about the manga, is while the heroes of the story are fictional, the characters and locations around them are the people and places of the event itself!

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

— SLIDE Right —>

Read the Manga

— SLIDE Right —>

  • End of Manga

  • End of Manga

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Wu Lew

Producers

Lisa Liu

Ricardo Jimenez

Production

Shotopop

Features

Good Boy Creative

Films in this Campaign

2023: VALORANT Masters Tokyo

RANK UP!

PROMO

Jun 6, 2023

RANK UP!

Chasing Dreams, Building Legacies

FEAT

OVERNIGHT

Jun 10, 2023

Chasing Dreams, Building Legacies

Day 2 Tease

OVERNIGHT

Jun 11, 2023

Day 2 Tease

Day 3 Tease

OVERNIGHT

Jun 12, 2023

Day 3 Tease

OVERNIGHT

Jun 12, 2023

Day 3 Tease

Day 4 Tease

OVERNIGHT

Jun 13, 2023

Day 4 Tease

OVERNIGHT

Jun 13, 2023

Day 4 Tease

Day 5 Tease

OVERNIGHT

Jun 14, 2023

Day 5 Tease

OVERNIGHT

Jun 14, 2023

Day 5 Tease

Day 6 Tease

OVERNIGHT

Jun 16, 2023

Day 6 Tease

OVERNIGHT

Jun 16, 2023

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024