VALORANT Champions Los Angeles
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Capturing all of the One More's of life, love, and legendary moments of esports play —
I try to approach each campaign with a core truth. Something that hits as close to the heart of the problem. With Champions Los Angeles, we dug deep into the human experience. Of firefly speckled nights for one more game of tag. The reluctant yet beaming face of that extra scoop of ice cream. For the squad young and old, who just can't end on a loss. One More was our rallying cry for the human experience, for the player, for the pro, and for the fans
Whether young or old,
In the fields, on the courts,
or in front of a screen,
We’ve all heard the phrase;
To parents, friends, or teammates,
A request, a desire, or a rallying cry,
The words echo;
Be it the thrill of the game,
The hurt of a loss,
Or on the precipice of victory;
One more game…One more map,
One more round,
One left alive.
We scream together,
ONE MORE
campaign team
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Wu Lew
Producers
Sloane Delancer
Maya Ozasa
Production
Buck
Features
Good Boy Creative
