Ticking Away

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Partner: Wizz / CRCR

Leading with familiar storytelling that touches the heart —

For my third music video, I recognized that there was an opportunity within esports music videos to do something we hadn't done before. Show tears! There was always big emotions, but for this I wanted the big swings that come along with it.

Borne from my own experience growing up, the story queues into a feeling we all can recognize. Of getting older, of paths diverging, and of experiences shaping who we are.

credits

Agency

Riot Games

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Lew Wu

Producer

Sloane Delancer Maya Ozasa Ricardo Jimenez

Production

Wizz / CRCR

Eric Margusity © 2024

Eric Margusity © 2024