Ticking Away
OVERVIEW
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Creative Direction
ART Direction
Copywriting
Client side
Agency: Riot Games
Partner: Wizz / CRCR
Leading with familiar storytelling that touches the heart —
For my third music video, I recognized that there was an opportunity within esports music videos to do something we hadn't done before. Show tears! There was always big emotions, but for this I wanted the big swings that come along with it.
Borne from my own experience growing up, the story queues into a feeling we all can recognize. Of getting older, of paths diverging, and of experiences shaping who we are.
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credits
Agency
Riot Games
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Lew Wu
Producer
Sloane Delancer Maya Ozasa Ricardo Jimenez
Production
Wizz / CRCR