Ticking Away
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Agency: Riot Games
Partner: Wizz / CRCR
Leading with familiar storytelling that touches the heart —
For my third music video, I recognized that there was an opportunity within esports music videos to do something we hadn't done before. Show tears! There was always big emotions, but for this I wanted the big swings that come along with it.
Borne from my own experience growing up, the story queues into a feeling we all can recognize. Of getting older, of paths diverging, and of experiences shaping who we are.
credits
Agency
Riot Games
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Lew Wu
Producer
Sloane Delancer Maya Ozasa Ricardo Jimenez
Production
Wizz / CRCR