Fire Again
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Agency: Riot Games
Partner: Wizz / CRCR
An homage to dozens of pros within the VALORANT Champions Tour —
I set out with one goal in mind for the 2022 VALORANT Champions Music Anthem – Break every record we can for the largest cast of pros ever seen in an esports music video… And also make a banger of a track. We did both.
At Riot Games, I wrote and sold the initial concept internally, and oversaw the production through to the last frame of "Fire Again".
credits
Agency
Riot Games
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Tracy Fu
Producer
Sloane Delancer
Production
Wizz / CRCR