Fire Again

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Partner: Wizz / CRCR

An homage to dozens of pros within the VALORANT Champions Tour —

I set out with one goal in mind for the 2022 VALORANT Champions Music Anthem – Break every record we can for the largest cast of pros ever seen in an esports music video… And also make a banger of a track. We did both.

At Riot Games, I wrote and sold the initial concept internally, and oversaw the production through to the last frame of "Fire Again".

credits

Agency

Riot Games

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producer

Sloane Delancer

Production

Wizz / CRCR

Eric Margusity © 2024

Eric Margusity © 2024