Fire Again
OVERVIEW
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Creative Direction
ART Direction
Copywriting
Client side
Agency: Riot Games
Partner: Wizz / CRCR
An homage to dozens of pros within the VALORANT Champions Tour —
I set out with one goal in mind for the 2022 VALORANT Champions Music Anthem – Break every record we can for the largest cast of pros ever seen in an esports music video… And also make a banger of a track. We did both.
At Riot Games, I wrote and sold the initial concept internally, and oversaw the production through to the last frame of "Fire Again".
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credits
Agency
Riot Games
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Tracy Fu
Producer
Sloane Delancer
Production
Wizz / CRCR