Die For You
OVERVIEW
Creative Direction
ART Direction
Copywriting
Client side
Agency: Riot Games
Partner: The Line Animation
The first ever music video ( and most popular ) for the VALORANT Champions Tour —
We partnered with The Line Animation for our first ever music video to commemorate our inaugural VALORANT Champions event… As my personal first ever music video as a creative director, it was an incredible journey of learning and kickass creative from initial concept through execution.
Thankfully we landed an absolute banger with over 140 million streams across YouTube and Spotify, countless reaction videos, and a song that set the bar for VCT music for years to come.
credits
Agency
Riot Games
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Tracy Fu
Producer
Jenna Cedicci Tamara Henderson
Production
The Line Animation