Die For You

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Partner: The Line Animation

The first ever music video ( and most popular ) for the VALORANT Champions Tour —

We partnered with The Line Animation for our first ever music video to commemorate our inaugural VALORANT Champions event… As my personal first ever music video as a creative director, it was an incredible journey of learning and kickass creative from initial concept through execution.

Thankfully we landed an absolute banger with over 140 million streams across YouTube and Spotify, countless reaction videos, and a song that set the bar for VCT music for years to come.

credits

Agency

Riot Games

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producer

Jenna Cedicci Tamara Henderson

Production

The Line Animation

Eric Margusity © 2024

Eric Margusity © 2024