Creative Direction
ART Direction
Client side
I set out with one goal in mind for the 2022 VALORANT Champions Music Anthem – Break every record we can for the largest cast of pros ever seen in an esports music video… And also make a banger of a track. We did both. At Riot Games, I wrote and sold the initial concept internally, and oversaw the production through to the last frame of "Fire Again".
campaign team
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Wu Lew
Producers
Sloane Delancer
Features
Good Boy Creative
Films in this Campaign
2022: VALORANT Champions Istanbul
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