Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 4 Tease

Day 4 Tease

Day 4 Tease

After sending KRÜ and Fnatic home, it’s time to send the next two. Between OpTic Gaming and XERXIA, it’s the rematch that could stun the world. XERXIA has been an immovable wall, keeping OpTic at bay two out of the last three match-ups. This will make their fourth match-up on the international stage. Will the momentum continue or will OpTic break the curse?

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Masters Reykjavik

Become the Nightmare

FEAT

PROMO

Apr 4, 2022

Become the Nightmare

The Nightmare Within

FEAT

OVERNIGHT

Apr 10, 2022

The Nightmare Within

Day 2 Tease

OVERNIGHT

Apr 11, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Apr 12, 2022

Day 3 Tease

OVERNIGHT

Apr 12, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Apr 13, 2022

Day 4 Tease

OVERNIGHT

Apr 13, 2022

Day 4 Tease

Playoffs Tease

FEAT

OVERNIGHT

Apr 14, 2022

Playoffs Tease

FEAT

OVERNIGHT

Apr 14, 2022

Playoffs Tease

Day 6 Tease

OVERNIGHT

Apr 15, 2022

Day 6 Tease

OVERNIGHT

Apr 15, 2022

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024