Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 3 Tease

Day 3 Tease

Day 3 Tease

FNATIC's campaign for 3-in-a-row starts now! Day 3 of VALORANT Champions kicks off with the seasoned core of NRG taking on the newcomers to international play Bilibili Gaming. Then witness star IGLs, Boaster and Laz, battle it out as ZETA Division returns to the international stage against FNATIC. The day concludes with Boostio putting his words about the EMEA region to the test against FUT Esports!

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Wu Lew

Producers

Maya Ozasa

Sloane Delancer

Features

Good Boy Creative

Films in this Campaign

2023: VALORANT Champions Los Angeles

Champions 2023 Skin Reveal

PROMO

Jul 29, 2023

Champions 2023 Skin Reveal

Ticking Away

FEAT

MUSIC VIDEO

Jul 31, 2023

Ticking Away

Watch VALORANT Champions!

PROMO

Aug 2, 2023

Watch VALORANT Champions!

The Random: Part I

FEAT

Narrative

Aug 3, 2023

The Random: Part I

FEAT

Narrative

Aug 3, 2023

The Random: Part I

Opening Tease

FEAT

OVERNIGHT

Aug 6, 2023

Opening Tease

FEAT

OVERNIGHT

Aug 6, 2023

Opening Tease

Day 2 Tease

OVERNIGHT

Aug 7, 2023

Day 2 Tease

OVERNIGHT

Aug 7, 2023

Day 2 Tease

Day 3 Tease

OVERNIGHT

Aug 8, 2023

Day 3 Tease

OVERNIGHT

Aug 8, 2023

Day 3 Tease

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Eric Margusity © 2024

Eric Margusity © 2024