JetBlue: OntARio to NYC
OVERVIEW
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Creative Direction
ART Direction
Design
Prototyping
Pitched
Agency: North Kingdom
Experiential on-the-ground location based advertising —
Mullen Lowe tapped North Kingdom to help bring a geo-located AR experience to life to advertise JetBlue's new Ontario to JFK route. We dug into what was possible and created an AR storybook experience in Victoria Gardens Ontario.
I was responsible for the art direction, design and production oversight of the AR characters by our partner studio, as well as the design language of the app itself.
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credits
Agency
North Kingdom