JetBlue: OntARio to NYC

OVERVIEW

Creative Direction

ART Direction

Design

Prototyping

Pitched

Agency: North Kingdom

Experiential on-the-ground location based advertising —

Mullen Lowe tapped North Kingdom to help bring a geo-located AR experience to life to advertise JetBlue's new Ontario to JFK route. We dug into what was possible and created an AR storybook experience in Victoria Gardens Ontario.

I was responsible for the art direction, design and production oversight of the AR characters by our partner studio, as well as the design language of the app itself.

credits

Agency

North Kingdom

Eric Margusity © 2024

Eric Margusity © 2024