IBM: Terminal

OVERVIEW

Creative Direction

Strategy

Client Mgmt

Pitched

Agency: North Kingdom

Exploring the world of cybersecurity on the web —

In fall 2019, Ogilvy approached North Kingdom for their latest project with IBM: "Replicate the stress of a real cybersecurity center for their client IBM."

I led the pitch phase, collaborating with Art and Dev to nail down a 15 minute experience to get the client onboard. In a short two weeks we landed the project, and our friends in Sweden took over for production.

credits

Agency

North Kingdom

Eric Margusity © 2024

Eric Margusity © 2024